At Imaginary, the branding process begins with a deep understanding of the client's values, mission, and unique selling points. The team works closely with the client to develop a comprehensive brand strategy that aligns with their business objectives and target audience. This strategy includes everything from the brand's visual identity, messaging, and tone of voice to its marketing and advertising campaigns.
The visual identity is an essential component of a brand, and Imaginary takes great care in crafting logos, typography, color palettes, and other design elements that reflect the client's brand personality and values. Imaginary's team of designers works collaboratively with the client to ensure that the visual identity is consistent across all touchpoints, including the website, social media channels, print collateral, and product packaging.
Messaging and tone of voice are equally crucial in establishing a strong brand presence. Imaginary's copywriters are skilled at crafting compelling messaging that resonates with the target audience.